Public Relations in Schools

by Theodore J. Kowalski

This book emphasizes public relations in public schools as an integral administrative function. With leading scholars in both school administration and public relations as contributors, it effectively achieves a balance between theory and practice. Adds a new chapter on public opinion and policy. A program model and actual PR plans. Exclusive focus on K-12 schools. For educators and school administrators, or anyone interested in school and community relations.

390 pages, Hardcover

First published July 8, 1999

Reviews

[Carlos · Rating 4 out of 5]

The book is outdated. However, I thought the contents in the book is still applicable for today. I learned valuable lessons about the importance of how schools maintain strong public relationship with all stakeholders - families, communities, media, etc.

What I liked about this textbook (and, I do not like textbooks) is the case study at the beginning of each chapter. It was a good preview of what to expect from the chapter.

I also felt the book was easy to follow. It didn't feel overwhelming or confusing.

[Hillary Chapman · Rating 3 out of 5]

So, although this has a very dated copyright, it did bring up some important communication details for public school leadership. Read this as part of my Eastern Washington University, Principal's certification program.

[Amanda · Rating 3 out of 5]

Boring and predictable. This book is a nice reference book, but not a sit-down-and-read it type of book. Good information in some spots, but largely uninteresting.

[Larissa · Rating 4 out of 5]

EDA 548

[Analese · Rating 4 out of 5]

Ed.D Reading!

I enjoy the format and organization in this book, think it will be one I refer to if/when I am actively working as an administrator or school leader.