The New Marketing

by Robert M. Fulmer

578 pages, Hardcover

First published June 3, 1976

About the author

Bob Fulmer is author or co-author of over 150 published articles and almost 40 business books, monographs and editions. As an academic, he has held endowed chairs at Trinity, William & Mary, and Pepperdine, taught management and leadership at Columbia and Emory Universities and was a Visiting Scholar at MIT. He was responsible for worldwide management development at Allied-Signal, was president of two consulting firms and has conducted seminars in 25 countries on five continents. "