Being part of an adventure is something exciting, joyful and opens the door wide open to imagination. If you are a risk taker, indulging into adventures is a second nature. As you might agree with me, in adventure-movies the excitement is proportional to suspense when you have no clue what is going to happen in the next scene. Disney Movies produce a wide collection of adventure movies that we all enjoy watching, more than once in some cases. UP is on top of my favorite movie list.
When it comes to Startups, the notion of adventure is very relevant. Any startup is fundamentally an adventure with associated risks, either positive or negative, and suspense in the same sense. Building the IT Service Capabilities within this context is an adventure on its own.