How to Get Illustration Clients: A Concise Blueprint for Quickly Winning Paid Work for Your Illustrations

by Alex Mathers

The proven, step-by-step guide for attracting dream clients consistently. Even if you hate sleazy marketing and don't know where to start. “Since using Alex's guide, I have been making connections that have lead to new projects and a renewed energy to be in business for myself.” ~ Molly Zakrajsek, Illustrator Having worked for myself as an illustrator for over nine years now, I've experienced the highs of being hired, but I'm all too familiar with long, frustrating periods of not getting any client work whatsoever. Early on in my illustration career, I was always uncomfortable with the idea of selling myself. I just wanted to create beautiful things and make good money from it. When no work was coming in, I’d lose confidence and I’d suffer financially. Many of the illustrators that I've worked with one-to-one have echoed similar frustrations. I've spent over the last five years coming up with a way to most effectively win new client work and actually succeed as an illustrator. I've failed miserably, but I've also seen big successes, working with companies like Google, Mars, Kraft, the BBC, and Wired Magazine, and I now make a great living as an illustrator. ‘How to Get Illustration Clients’ is a concise, step-by-step guide showing you exactly what I’ve learned in order to win ideal clients consistently. “Alex has mastered the methods for effective self promotion in the creative world.” ~ Scott Belsky, Founder Behance, 99u Here is a preview of what you'll • How to identify your target, dream client. • How to stand out to those dream clients. • How to build a valuable, buzzing network of people that will create ongoing work opportunities into the long term. • Where to find those clients and how to attract them to you. • How to generate new projects quickly, if you are struggling. • How to further bring attention to your brand in a way that cuts through the noise and gets you noticed. • How to maintain consistent work over the long run. This book is for illustrators and graphic artists, though any independent creative professional and freelancer will benefit immensely from this. What others are “Alex has provided some of the most valuable and constructive help and advice I’ve received in my career to date. The biggest and most practical benefit for myself was to figuring out how to build a simple client management system, based on Alex’s methods and then how to put that system into practice." ~ Sam Octigan, Illustrator, Fine Artist “Once you start to really implement Alex's strategies you WILL see results. I now feel that I have the confidence to really move my business forward and that is all down to Alex’s insights and deep knowledge of the modern and fast moving industry that we find ourselves working in." ~ Tom Redfern, Illustrator Take action today and download the book, including spreadsheet templates and extra resources, and start working with the clients you want. Illustrator, Illustrators, Freelancing, Creatives, Small Business, Marketing, Clients, Customers, Selling, Sales, Cold Calling, Contacts, Networking, Networks, Illustration Clients, Graphic Design Clients, Designers, Design Clients, Sell Art, Freelance Clients, Self Employed, Run Small Business

126 pages, Paperback

First published May 28, 2015

Reviews

[Thamayi Maodza · Rating 4 out of 5]

A light bulb went off inside my head, several times, while I was reading 'How To Get Illustration Clients'. This short guide, written in simple language, is chock-full of insights and useful tips and strategies. Some new, and some not-so-new. But the biggest highlight for me, was the concept of the '150 List/Value Network/Power Base', which was hitherto unkown to me. This involves having a list of 150 people that you focus on and interact with on a regular basis, in order to get illustration jobs and propel your business forward. I thought this was exciting and, dare I say, revolutionary. It gave me a new lens through which to see my life and the myriad people in it, and gradually begin to notice the unused opportunities that surround me; opportunities that were right under my nose. It's as though I was fumbling in the dark for a long time, and then someone came and switched on the light so I could see, and find my way.

[Rick Ruiz-Dana · Rating 5 out of 5]

This one is a gem!
Alex Mathers has created a very useful and to-the-point guide for getting not only more, but better clients. The author asks you beforehand that you already have worked on your illustration style and that you have honed your skills in order to compete in the illustration market. (Btw, Alex already wrote the book " The Indispensable Illustrator" for excelling into making great artwork!)

This book starts with the proper mindset, setting clear goals for our career and they point keys to having a successful network of clients and prospects, people and companies which we really want to work with.

It is (as always with Alex's work) a very fun and charming book. It helped me to grow my monthly income as a freelancer, not only having more clients, but better and meaningful projects.
Thank you, Alex!

[Laura Barnes · Rating 5 out of 5]

What an incredible book. This book really packs a punch. Just gets straight to the point and doesn’t waffle on. So inspiring and accessible and full of resources and constructive advice. It not only gets you revved up to take action and work on your illustration business, it gives tons of real practical tips that you can action and makes you feel like you can take control and achieve success.
I think all illustrators at any stage of their career would find the content of this book useful. I know I will be going back and referring to this book for months and possibly even years to come.

[LT · Rating 5 out of 5]

This is a short read packed with good advice based on the author's experience in the field of illustration. A lot of the advice could also be applied to people working in other related creative fields. His tips for organizing and maintaining a marketing strategy would be very helpful to those who may find this task overwhelming.

[Nathan Lively · Rating 5 out of 5]

This really works

I started using Alex's method. Even upgraded his spreadsheet with some new functionality. It feels so much more meaningful to reach out intentionally and I've been getting lots of responses.