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Retail Selling Made Easy
Retail Selling Made Easy
150 pages, Hardcover
First published September 1, 1996
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28 people want to read
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Displaying 1 - 3 of 3 reviews
January 21, 2020
I actually liked this book, cause the whole process was described in such an easy-to-follow step by step order that nobody who reads it should have any problems to do as Ron suggests.
As all of us have encountered both bad and (hopefully) good service during our experience as a possible buyer in various situations, then this surely gives a good overview why things were as they were.
And even if you don't work in some shop yourself, we all sell ourselves to other people around us every day - either in social media or to colleagues, other parents at the playground, even the cashier in your grocery shop. It's good to know how to act better (or, be aware of you as a customer being manipulated with).
His simple explanations and good examples make it all very clear, what and why happens during the sales process. But not only that. In the end of this book he urges you to take a look at yourself as a person and evaluate your qualities. I believe these are rather universal, not just something only top level sales persons need to develop in themselves. It sure inspired me to look more critically at my weaker sides and make a bigger effort in the future to be a better person, in any situation in life.
As all of us have encountered both bad and (hopefully) good service during our experience as a possible buyer in various situations, then this surely gives a good overview why things were as they were.
And even if you don't work in some shop yourself, we all sell ourselves to other people around us every day - either in social media or to colleagues, other parents at the playground, even the cashier in your grocery shop. It's good to know how to act better (or, be aware of you as a customer being manipulated with).
His simple explanations and good examples make it all very clear, what and why happens during the sales process. But not only that. In the end of this book he urges you to take a look at yourself as a person and evaluate your qualities. I believe these are rather universal, not just something only top level sales persons need to develop in themselves. It sure inspired me to look more critically at my weaker sides and make a bigger effort in the future to be a better person, in any situation in life.
January 5, 2015
The author is a condescending prick. He makes some good points and has some valid strategies, but if you're already aware of these things if you have even a shred of common sense in you. Don't waste you're money.
July 14, 2013
Ron Martin is the guru for retail store management. If you own or manage a retail store, this book should be required reading for all of your associates on the floor.
Displaying 1 - 3 of 3 reviews