Persuasion: Understanding, Practice, and Analysis

by Herbert W. Simons

This classic,research-based persuasion text has been revised and updated to incorporate current perspectives,research,and applications. The role of persuasion in society is explored through a wide variety of persuasive messages,including persuasive campaigns,social conflict,advertising,interpersonal relations,and many others. Both conflict and nonconflict situations are discussed.

400 pages, Hardcover

First published December 1, 1976