Marketing: An Introduction/S45

by William A. Stull

From the "New products and services are appearing in the marketplace every day. Indeed, many of the items that we use in our daily lives -- improved food products, microcomputers, and synthetic fabrics, for example -- were not available ten or fifteen years ago. In addition to acquiring numerous consumer conveniences, the overall standard of living in the United States has continued to rise. Marketing deserves a large measure of credit for these decades of economic progress."

426 pages, Paperback

First published June 1, 1986