Mathematical Tools for Applied Multivariate Analysis

by Paul E. Green, J. Douglas Carroll (Contributor)

This book introduces matrix algebra to students in behavioral and administrative sciences. It clearly defines the relevance of the exercises to concerns within the business community and the social and behavioral sciences. Readers will gain a technical background for tackling applications-oriented multivariate texts.

376 pages, Hardcover

First published June 1, 1976

About the author

Dr. Paul Edgar Green was a marketing professor and statistician. He was a Professor of Marketing at the Wharton School, University of Pennsylvania. He was known for popularizing the use of Bayesian statistics, multidimensional scaling, clustering, and qualitative data analysis within the marketing discipline. He wrote more than sixteen books and 200 articles on market research-related subjects.

Reviews

[James Carson · Rating 3 out of 5]

Lots of eureka moments. Unnecessarily repetitive at times then too brief at others. Overall worth reading. Left me with an improved intuition and more well rounded understanding regarding multivariate analysis.

[Darin · Rating 3 out of 5]

This is a great little book of the linear algebra used in multivariate analysis. Emphasis is placed on geometric interpretation.