Get Ahead in Publicity, Newsletters, and Press Releases

by Allison Baverstock, Allison Baverstock

Perfect for those who have to create publicity, newsletters, and press releases (and who commission them from others), this new book is packed full of advice on how to generate publicity and promote public relations by using words effectively. In two sections-one giving step-by-step advice,
and the other a quick reference section-it gives you examples of good and bad practice based on real-life situations.

cartoons, boxes, 'dos' and 'don'ts', flow diagrams, easy to follow sections

advice on what kind of message to present when copy-writing, establishing promotional goals, developing and sticking to a strategy, what journalists look for

Problem tackling letters of complaint, misunderstandings, troubleshooting strategies, sensitivities of your market, lack of creative inspiration

Checklists and tick as you work on producing a newsletter, writing a press release, structuring your copy

96 pages, Hardcover

First published October 1, 2002

Reviews

[Ruric Amhari]

Great concise hands-on guide covering how to sell ideas and write effectively, how to develop a publicity strategy and stick to it, and how to deicde what kind of messages to send.