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Big Game Bigger Impact
In 2014, a small team of San Francisco Bay Area residents was assembled to work on what would be the biggest Super Bowl the NFL had ever staged - the milestone Super Bowl 50. The first Super Bowl in the Bay Area in more than 30 years, there was no municipal purse to tap, nor any roadmap to this group had to develop its own playbook.
In Big Game Bigger Impact authors Pat Gallagher and Stephanie Martin chronicle how the members of the San Francisco Bay Area Super Bowl 50 Host Committee came together with the region to not only host a Super Bowl, but also redefine the experience in the process.
After the final whistle was blown, Super Bowl 50 was the most giving, most shared and most participatory Big Game to date. Former Host Committee colleagues, Gallagher and Martin provide an insider's look into lessons learned during the Host Committee's two-year run-up - lessons that could benefit any business - and how their culture helped to achieve a record-setting Super Bowl, both on and off the field.
In Big Game Bigger Impact authors Pat Gallagher and Stephanie Martin chronicle how the members of the San Francisco Bay Area Super Bowl 50 Host Committee came together with the region to not only host a Super Bowl, but also redefine the experience in the process.
After the final whistle was blown, Super Bowl 50 was the most giving, most shared and most participatory Big Game to date. Former Host Committee colleagues, Gallagher and Martin provide an insider's look into lessons learned during the Host Committee's two-year run-up - lessons that could benefit any business - and how their culture helped to achieve a record-setting Super Bowl, both on and off the field.
228 pages, Paperback
Published April 18, 2017
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May 20, 2017
Love this book! A must read! There are so many take away lessons from this book for everyone, no matter if you are starting a business or striving to create excellence in a large corporation. The authors, Pat Gallagher and Stephanie Martin, give you a unique behind the scenes look at what it takes to put on a major event. It is educational, entertaining, inspirational and leaves you energized with a smile on your face. Well written and just captivating!
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