International Business

by CZINKOTA

Written by a team well-seasoned in the international business arena, the market-leading International Business provides a truly global perspective of international business. A reorganization of chapters in the fifth edition will allow instructors to cover culture, national trade, and investment policies early in the course. A greater emphasis on ethics and social responsibility has been added to this edition. Web references include activities and sources for updated data to keep the student with the latest trends in international business.

Genres: Business, Textbooks

750 pages, Hardcover

First published January 1, 1989

Reviews

[YOUGONE BI]

An excellent book I read back in the 2005-6s when I was still a master's degree student at the university Alassane Ouattara.
It's a gold mine in information. I got it from the US emabassy's information center.

[Caitlin]

As far as textbooks go, this book was fairly interesting and did a good job of explaining the concepts of international business. The little real life examples sprinkled throughout did a good job of illustrating those concepts, as did the large cases, which our class did projects on. It was just your average textbook.