Strategic Management, 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 4e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students’ skills to become successful future leaders capable of making well-reasoned strategic decisions.
Frank T. Rothaermel is a professor in the Scheller College of Business at the Georgia Institute of Technology and an Alfred P. Sloan Industry Studies Fellow. He holds the Russell and Nancy McDonough Chair of Business and received a National Science Foundation CAREER Award.
Book challenge 2015, category: "Completing a book you started but did not finish".
Well, this is by no means the book which has been left half-read the longest. I started it in October 2014 and it's only January now. In between has been a few rough months in which I lost a bit of zest.
Anyway, with this book I finally hit the jack-pot. It explains the core concepts of strategic management very well. Aditionally, for inspiration, the multi national enterprise I work is mentioned several times.
"Strategy describes the goal-directed actions a firm intends to take in its quest to gain and sustain competetive advantage". Sounds so easy and is so difficult in reality. Implementation is much more difficult than strategy formation.
"Strategy implementation often fails because managers are unable to make the necessary changes due to its effects on resource allocation and power distribution within an organization". Structure most follow strategy, not the other way around. That certainly gives me food for thought.
This is an excellent, clear, consice book on strategy. Certainly intended for students, but that I am no longer. I just believe in the concept of educating myself and making sure I don't have too many white spots. This book has lent me useful insights and I'll probably be keeping it in my office for handy insight.