Promotion is a process. There is no magic formula for selling books. Hard work and dedication are required to create, publish, and market a masterpiece. This workbook guides you through a three-phased process of bringing your book to a broader audience. Following the steps outlined in this workbook will streamline your prepublication, publication, and post publication marketing process, delivering to you the potential to not only achieve, but maintain, an improved ranking in the sales market.
“Publish, Promote, Repeat” by Dr Lucinda Moebius is hard to read, but not because it lacks writing clarity. It is, in fact, constructed and written with a very high level of skill. The hard part is that this self-help book deals with the inescapable facts about successfully launching an electronically self-published book in the 21st century. And they call for work and time.
However, the author reassures the reader: “Create enough momentum and the floodgates will open.” For those writers who engage with this material, carefully and with necessary commitment, the floodgates could very well begin to part.
The book provides a concise but very clear view of the contemporary electronic publishing and marketing world. It describes the forces which drive online promotion and offers ways of using them to advantage. Each section of information is followed by check-lists to guide action. These lists are one of the great values of this book, and as the chapters progress, it becomes clear they have been very carefully compiled.
Behind the presented facts and suggestions lie years of experience and observation. Dr Moebius presents goals and shows how to reach them.
She asks the central and vital question: “Why does your audience NEED to read your book? What will they gain from reading your book?” This forces the reader to analyse the situation—to think carefully about what they want to happen to their book and how to set about making it happen.
For an author who is content to sit quietly, hoping that one day their book will be ‘discovered’ followed by a viral explosion of readership, “Publish, Promote, Repeat” will have little value. If, on the other hand, an author knows their book has the potential to interest, entertain and even influence people, and they are prepared to apply themselves to getting it up to the surface of the marketing river, then without any doubt, this is the book to read and use.
There is a lot of useful information in this book, but it’s pretty densely packed. Anytime I work through a book like this I’m careful to make notes as I go, so I came away with a lot very useful hints, tips, and guides that I can follow from even before my books are ready for release. However, like I mentioned before, the information is tightly packed within the pages, and without those notes I would have been easily lost. Why? Because I was reading this in eBook format, and the headers tended to blur into the text, making it hard to work out exactly where I was in the content without my notes. This book probably works better in print format, but the eBook format needs some work...
I have been indie publishing for some time and didn't find any new tips, but if you're just starting out it would be helpful. Because it's a workbook I assume it goes with a course, that would expand the topics further. On its own it doesn't go into enough detail.