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How to Acquire Your First Million Customers: Scaling Your Online Business by Laying the Foundation for Growth
How to Acquire Your First Million Customers is a book for anyone looking to gain a better understanding of growing an online business. In the book, Ken and Chris discuss several marketing strategies that have proven successful for them over the past 20+ years … and do it in a way that anyone can understand.
If you are interested in growing an online business through increased customer acquisition and improved marketing efficiency, then this book is for you. It doesn’t matter where you are in your career. Beginners and seasoned vets alike will gain knowledge and actionable tips to implement immediately. This book is applicable to all kinds of online businesses, including B2C, B2B, SaaS, Ecommerce, and ad driven businesses, to name a few.
“We wrote this book because we’ve seen a lot of success in growing online businesses to 10 million users or more, and people kept asking us how to do it,” state the authors.
The book begins by explaining (in layman’s terms) how to set yourself up for success, and how to define and measure growth. It then explores a variety of tactics and channels used for driving customer marketing strategy, digital marketing, social media marketing, SEO, PPC, online partnerships, video and content strategies, influencer marketing, AB testing, offline marketing, and more. The back half of the book explains how to retain new customers, and how to scale a business for growth.
Readers are taken on a journey from marketing inception to implementation to completion, and are guided by an entertaining and practical narrative, courtesy of the authors. Along the way, dozens of visual graphics and diagrams, as well as sidebar sections that take deeper dives into various topics, help explain and demonstrate the concepts discussed throughout the book.
How to Acquire Your First Million Customers also references several common tools that many businesses will find helpful, including Facebook, Google Analytics, YouTube, Hootsuite, Moz, Crazy Egg, MouseStats, Optimizely, Buzzsumo, Mattermark, Alexa, Radian 6, Commission Junction, Share a Sale, AWIN, and others.
If you are interested in growing an online business through increased customer acquisition and improved marketing efficiency, then this book is for you. It doesn’t matter where you are in your career. Beginners and seasoned vets alike will gain knowledge and actionable tips to implement immediately. This book is applicable to all kinds of online businesses, including B2C, B2B, SaaS, Ecommerce, and ad driven businesses, to name a few.
“We wrote this book because we’ve seen a lot of success in growing online businesses to 10 million users or more, and people kept asking us how to do it,” state the authors.
The book begins by explaining (in layman’s terms) how to set yourself up for success, and how to define and measure growth. It then explores a variety of tactics and channels used for driving customer marketing strategy, digital marketing, social media marketing, SEO, PPC, online partnerships, video and content strategies, influencer marketing, AB testing, offline marketing, and more. The back half of the book explains how to retain new customers, and how to scale a business for growth.
Readers are taken on a journey from marketing inception to implementation to completion, and are guided by an entertaining and practical narrative, courtesy of the authors. Along the way, dozens of visual graphics and diagrams, as well as sidebar sections that take deeper dives into various topics, help explain and demonstrate the concepts discussed throughout the book.
How to Acquire Your First Million Customers also references several common tools that many businesses will find helpful, including Facebook, Google Analytics, YouTube, Hootsuite, Moz, Crazy Egg, MouseStats, Optimizely, Buzzsumo, Mattermark, Alexa, Radian 6, Commission Junction, Share a Sale, AWIN, and others.
148 pages, Kindle Edition
Published April 6, 2017
23 people are currently reading
15 people want to read
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Displaying 1 - 2 of 2 reviews
September 9, 2018
http://imeducatingmyself.com/how-to-a...
If you are already in E-commerce business and know a lot about it, and just looking for a better solution on “how to increase sales”, “how to get more sales”, “ways to increase sales” than this book will be good content to read it.
This book offers a lot of sales tips and sales strategies that you can you use to increase your sales and gain more customers. It’s all in the book title. And since authors are persons with experience in that area, you’ll be provided with great information.
Like I’ve mentioned before, you can use this book to upgrade your current level of knowledge and if you already have an e-commerce website, and want to improve it. This book it’s not for complete beginners who don’t know what Google Adwords and Analytics and many more tools are.
I have a small experience in selling some things on eBay. And I gave up on that because it was very difficult to get through the competition and get my products up in search results.
Although this book will not help on increasing eBay sales, it’s still a great book in general when it comes to selling online. This area is getting more and more competition every day, and it’s important to learn as much as possible to try to stay ahead of others.
I didn’t plan soon on getting back into selling, I want to read more books that are Marketing and E-commerce related before I get back in.
In the end, I would suggest you to read this book, because it is great with great content and you will not regret spending time and money on it. It’s cheap also, so it won’t break the bank. I’ve completed reading it in one day.
If you are already in E-commerce business and know a lot about it, and just looking for a better solution on “how to increase sales”, “how to get more sales”, “ways to increase sales” than this book will be good content to read it.
This book offers a lot of sales tips and sales strategies that you can you use to increase your sales and gain more customers. It’s all in the book title. And since authors are persons with experience in that area, you’ll be provided with great information.
Like I’ve mentioned before, you can use this book to upgrade your current level of knowledge and if you already have an e-commerce website, and want to improve it. This book it’s not for complete beginners who don’t know what Google Adwords and Analytics and many more tools are.
I have a small experience in selling some things on eBay. And I gave up on that because it was very difficult to get through the competition and get my products up in search results.
Although this book will not help on increasing eBay sales, it’s still a great book in general when it comes to selling online. This area is getting more and more competition every day, and it’s important to learn as much as possible to try to stay ahead of others.
I didn’t plan soon on getting back into selling, I want to read more books that are Marketing and E-commerce related before I get back in.
In the end, I would suggest you to read this book, because it is great with great content and you will not regret spending time and money on it. It’s cheap also, so it won’t break the bank. I’ve completed reading it in one day.
November 18, 2020
Good and Practical
I really enjoyed this book. Is good written and easy to follow. The ideas are showed in clear way. I could understand better many concepts.
| think is a great book for begginers and Intermediates.
Essential book for entrepreneurs that want to grow faster.
I really enjoyed this book. Is good written and easy to follow. The ideas are showed in clear way. I could understand better many concepts.
| think is a great book for begginers and Intermediates.
Essential book for entrepreneurs that want to grow faster.
Displaying 1 - 2 of 2 reviews