This landmark text is intended to be the most complete source of information ever published covering all aspects of sports broadcasting. Catsis first examines the history of radio and TV sports broadcasting, opportunities to work in the industry, how ratings work, the business side of sports broadcasting, radio and TV technology, and the role of the producer. Then, the hands-on aspects of sports broadcasting, such as preparation through play-by-play and color commentary, are explored. This comprehensive text aids students and professionals in sharpening their skills and creates a greater awareness of the broad complexities involved in creating a quality sports broadcast.