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Japan - A Modern Retail Superpower
Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail formats and categories have taken control of channels and now lead the consumer market from the front. They are now so advanced that the very best are bursting out of the Japanese market and operating across Asia and even as far as Western Europe. Through case studies and concrete examples, this book provides the most detailed analysis of retailing in Japan ever written; it is the definitive guide to how Japan has changed and what to expect in the future.
296 pages, Hardcover
First published December 23, 2005
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Displaying 1 - 1 of 1 review
October 4, 2009
Dry and report-like but definitely educational. Seems to me the retailers are weakening because brands are coming back and asserting control over the distribution -- in the consumer world, perhaps, he who controls distribution and has best access and response time to the customer, is he who wins.
Displaying 1 - 1 of 1 review


