Story Selling is a series of fun stories and selling lessons that are entertaining and effective. It is a valuable handbook for sales managers and representatives. It is a teaching (not a preaching) tool that is humorous, instructive and memorable. The repeatable stories impart self-assurance and confidence.
For over 27 years, Harry Maziar led a sales team of 2,000 as the president of Zep Manufacturing. For his sales team, each week Harry wrote encouragement in a letter. In STORY SELLING, Maziar has selected his favorite 50 letters into this remarkable and well-crafted book. The result is a story treasure trove of insights. I loved the stories in this book which is highly quotable and something other storytellers can learn from reading.
For example, “my favorite “10,” when it comes to success, is a simple sentence of just 10 words, each only two letters: If it is to be, it is up to me.” (Page 121)
Every person can profit from the advice and common sense in this easy-to-read volume. You may not put yourself in the sales category but every reader can learn from the principles of success built into this book. I highly recommend STORY SELLING.