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Strategic Management: Building and Sustaining Competitive Advantage
This new strategic management book focuses on building, extending, organizing and sustaining competitive advantage. Within the context of its advantage-driven focus, five key themes are addressed and reinforced throughout the book: distinctive competence, quality, globalization, change, and ethics. This book has mini-cases within each chapter and is filled with current real-world applications.
409 pages, Hardcover
First published September 1, 1995
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