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Management and Marketing / Management und Marketing: Encyclopedic Dictionary. English-German / Enzyklopädisches Lexikon. Englisch Deutsch
This comprehensive encyclopedia is designed to serve as a problem solver. Unlike many other technical dictionaries, these volumes do not confine themselves to giving translations of technical terms, but also provide definitions and explanations wherever this seems necessary and helpful for understanding the underlying meaning of the terms.
Thus, the book fulfills the dual function of both a language and a technical dictionary. On over 850 pages, the English-German volume lists more than 10,000 entries, including all key terms of management and marketing, and features a large number of illustrations, charts and tables.
The Encyclopedic Dictionary of Management and Marketing has been compiled to provide academics, research workers, professionals, and students as well as business practitioners with a reliable and complete reference work.
Thus, the book fulfills the dual function of both a language and a technical dictionary. On over 850 pages, the English-German volume lists more than 10,000 entries, including all key terms of management and marketing, and features a large number of illustrations, charts and tables.
The Encyclopedic Dictionary of Management and Marketing has been compiled to provide academics, research workers, professionals, and students as well as business practitioners with a reliable and complete reference work.
859 pages, Hardcover
First published May 1, 1998
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