Eat 17 is a small, independently-owned and much-loved group of eateries and convenience stores based in east London. It was started by James Brundle and Chris O'Connor, two brothers in their early twenties, who, with only £5,000, transformed a run-down off-license in Walthamstow into a multi-million-pound retail revolution and world-class brand.
Eat 17's two shops are London fixtures, and the brothers recently took out a lease on a third site. Eat 17 has also recently started selling to a supermarket chain in Hong Kong and on mainland China.
The Bacon Jam Cookbook , as well as providing many recipes from Eat 17 and their suppliers, also describes what the brothers have achieved and how.
It is also, incidentally, a paean to bacon - (just about) everyone's favourite foodstuff.