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Agents Of Change: Rethinking Insurance Agency Marketing
In this engaging and easy-to-read book, follow along with fictional insurance agency owner, Jim Wakefield, as he fights to keep his struggling small business afloat. Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives. During his year of eventual marketing mastery, Jim and his team bond closely as they overcome significant odds to reach a point of growth and sustainability. For clarity, the authors step in at the end of each chapter to provide further explanation and free valuable resources to help you attain the same success as Jim in your own hometown insurance agency...or any other business. The discoveries of fictional agency owner, Jim, and his team are factual and footnoted, and matching results from his activities can be found in hundreds of individual successes that Agency Marketing Machine has helped to produce for clients.
176 pages, Paperback
Published February 3, 2017
44 people are currently reading
19 people want to read
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Displaying 1 - 3 of 3 reviews
April 18, 2018
Surprisingly fun
A series of marketing strategies for businesses looking to grow while distinguishing their brand through community involvement.
It’s written through a fictional narrative (like ‘The Five Dysfunctions of a Team’) which makes it a more interesting, and quick, read.
It serves a bit as an advertisement for the authors’ own marketing business, but so does every white paper in that industry.
I definitely gained some perspective and a few ideas from reading it.
A series of marketing strategies for businesses looking to grow while distinguishing their brand through community involvement.
It’s written through a fictional narrative (like ‘The Five Dysfunctions of a Team’) which makes it a more interesting, and quick, read.
It serves a bit as an advertisement for the authors’ own marketing business, but so does every white paper in that industry.
I definitely gained some perspective and a few ideas from reading it.
July 9, 2019
No just insurance, the business growth strategy explained in the book can be applied in other businesses as well.
January 27, 2021
Ever wonder how to get and keep clients when you’re rates aren’t the cheapest?
Written more for the P&C agents it would still be invaluable to any agent who wishes to implement a solid strategy for client acquisition beyond purchasing leads or simply hoping people will buy from you.
Written more for the P&C agents it would still be invaluable to any agent who wishes to implement a solid strategy for client acquisition beyond purchasing leads or simply hoping people will buy from you.
Displaying 1 - 3 of 3 reviews