The West has seen the rise of the organic movement. In the Muslim world, a similar halal movement is rapidly spreading. Exploring consumption practices in urban Malaysia, this book shows how diverse forms of Malay middle-class consumption (of food, clothing and cars, for example) are understood, practised and contested as a particular mode of modern Islamic practice. It illustrates ways in which the issue of 'proper Islamic consumption' for consumers, the marketplace and the state in contemporary Malaysia evokes a whole range of contradictory Islamic visions, lifestyles and debates articulating what Islam is or ought to be. Its rich empirical material on everyday consumption in a local context will reinvigorate theoretical discussions about the nature of religion, ritual, the sacred and capitalism in the new millennium.
Fischer actually didn't do too bad in his research for his monograph. I've seen a lot of what he's brought up in his monograph in the actions of my Malay friends and in the Malaysian media. I also learned a couple new things like mosques with different political levels and words to better help my own research like halalisation. If you're interested in anthropology, ethnography, sociology, Islam as a subject of research or Malaysia, I recommend this book. The only downside I had really was how repetitive it got near the end. Some of the sections felt a bit unnecessary and to base their research on such a small group of people that they carefully chose doesn't seem balanced enough.