Introduction to Revenue Management for Hotels: Tools and strategies to maximize the revenue of your property

by Gemma Hereter

Revenue Management is a sales technique based on the analysis of the different variables that affect the purchasing decision of a consumer. With effective management of revenue using Yield and Revenue Management you can maximize the sales of a hotel’s rooms and its different services and you can make them as profitable as possible using the most adequate sales channel. This book is about the basis of Revenue Management, the best tools that need to be applied, it covers the importance of good online marketing and about how to manage your online reputation. It includes some practical cases and examples. If you want to understand Revenue Management in a concise way through real examples, this is the book for you!

110 pages, Paperback

Published January 17, 2017

Reviews

[Anthony]

While it is a good idea to have an introductory Revenue Management text for hoteliers, it would be good had the author spent more time editing the book. There are grammatical and spelling mistakes in quite a few places.

As for the contents, I felt Gemma Hereter could give more real-life examples of how to use revenue management techniques. Yes, for instance, we know that forecasting is important, but what are the ways to make reliable predictions?

The positive side is that it is a quick read, and takes only about an hour to cover.