Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data and Analytics

by Brenda Dietrich

This book demystifies the analytics journey by showing how IBM has successfully leveraged analytics across the enterprise, worldwide. Three of IBM's pioneering analytics practitioners share invaluable real world perspective on what does and doesnt work and how to start or accelerate the reader's own transformation. The book provides an essential framework for becoming a smarter enterprise and shows how IBM has driven value from analytics throughout its business.

144 pages, Paperback

First published April 30, 2014

Reviews

[David · Rating 1 out of 5]

Marketing brochure disguised as a book. Flash of obvious, bold (and mis-leading) claims and all-around terribly written. What a waste of time.