Introducing Communication Theory: Analysis and Application

by Richard L. West, Lynn H. Turner

Introducing Communication Theory: Analysis and Application, focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized template to present the concept of theory and help students become insightful, critical thinkers. The Connect course for this offering includes SmartBook, an adaptive reading and study experience which guides students to master, recall, and apply key concepts while providing automatically-graded assessments.
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- SmartBook--As part of the Connect Suite, SmartBook is the first and only adaptive reading and learning experience that changes the way students read. It creates a personalized, interactive reading environment like no other by highlighting important concepts, while helping students identify their strengths and weaknesses. This ensures that he or she is focused on the content needed to close specific knowledge gaps, while it simultaneously promotes long term learning.
-LearnSmart--As part of the Connect Suite, LearnSmart is an adaptive learning program designed to help students learn faster, study smarter, and retain more knowledge for greater success. Millions of students have answered billions of questions in LearnSmart, making it the most widely used tool that's proven to strengthen memory recall, retain student attendance, and boost grades.

Genres: Communication, College, School

640 pages, Unbound

First published January 14, 2000

About the author

Richard West is a professor at Emerson College. He has served as president of the National Communication Association (NCA) and the Eastern Communication Association (ECA). He has also chaired or served on over two dozen ECA committees and is a recipient of ECA's Distinguished Service Award as well as being recognized as a Distinguished Research Fellow. He is currently on the Academic Board of Directors for the Global Listening Centre, based in London.

Source

Reviews

[Ally (The Nature of Pages) · Rating 5 out of 5]

The first textbook in a long time that 1) didn't make me cry trying to understand it, 2) actually was SUPER interesting!! and 3) didn't treat the students on the extremes of either insanely smart or absolutely clueless! I'm really glad my comm teacher assigned it!

[Richard · Rating 4 out of 5]

It's a text book on communication theory. It's about as fun as it sounds. A bit of a dry read, but has the necessary information on communication theories, processes, and applications in the real world.

[Samantha · Rating 4 out of 5]

Useful, applicable text on various theories and models of communication and their origins, applications, strengths, and shortcomings. Very well organized, very intuitive.

[Jay · Rating 3 out of 5]

i deserve to have all these pages marked as read

[Seth Pierce · Rating 4 out of 5]

A great introductory text, very similar to "A First Look at Communication Theory" by Em Griffin. Nearly identical formats--which isn't bad. Very helpful book. Plenty of good diagrams, plus the occasional Calvin and Hobbes cartoon--how can you not like that?

[Hanna · Rating 3 out of 5]

Organized neatly, explains everything, wish there were more applied examples.