The Strategy Handbook

by Jeroen Kraaijenbrink

In this first part of The Strategy Handbook Jeroen Kraaijenbrink offers a refreshing and practical approach to strategy generation in which creativity, interaction, and value creation are central. Based on more than a century of insights from the strategy literature and on a trial and error process with strategists from over 300 organizations, the book’s purpose is as relevant as it can making strategy work. In an accessible and down-to-earth style The Strategy Handbook guides you through a complete five-step approach to strategy generation. It comes with a wealth of advice, tools, and exercises that can be immediately applied in the everyday practice of any organization wanting to improve its strategy. The book is easy to understand and to apply. Rooted in research, though, it demonstrates an acute awareness of the subtleties of strategy generation. Through this combination of simplicity and depth The Strategy Handbook is a must-read for both novices and more seasoned executives

199 pages, Hardcover

First published April 30, 2015

About the author

Jeroen Kraaijenbrink is a writer, advisor and lecturer on leadership and strategy. He lectures at the University of Amsterdam Business School and the TSM Business School in Enschede. He advises leaders in corporate and non-profit organizations and is also an active contributor on forbes.com.

No More Bananas is Jeroen’s third book. After writing two earlier books on strategy based on his professional expertise, No More Bananas reflects his personal journey to stand strong against the collective lunacy of today. Jeroen lives in the Netherlands, with his wife Caroline and their cat.