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Growing Customer Lifetime Value: Retention & Renewal
Learn how to keep profitable subscribers and prevent them from dropping out of your newsletters or continuity program. You'll find a step-by-step action plan to stop the drain on your bottom line with more effective emails and promotions that --Retention --Renewal re-engagement --Re-engagement --Win-back --Up-sells. Develop a system that fosters customers who trust you, value your information and give you decades of loyalty. Learn the copywriting secrets behind email and direct mail promotions that keep your customers happy and buying more from you. Gain more customers who like you and want what you are offering. Discover the profits these satisfied customers bring you over their lifetime. Each chapter holds actionable steps to increase your retention and renewal rate.
80 pages, Paperback
First published May 5, 2015
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June 21, 2018
Un libro de principios básicos simples para incrementar la relación del cliente con la empresa, principalmente enfocados a los negocios online. Aunque es un libro para principiantes, tiene cosas que se pueden rescatar, esta frase resume de buena manera su objetivo: "Retention is a way of thinking. It's a way of appreciating anda valuing customers- not just for the cash they bring in, but for who they are.
Displaying 1 - 1 of 1 review