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The Media Economy
The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries.
Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today’s media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.
Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today’s media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.
224 pages, Kindle Edition
Published September 1, 2016
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March 13, 2022
Ho studiato questo libro per l'esame di Economia e marketing dei media audiovisivi (UniBo), oltre ad essere già troppo datato l'ho trovato con un'esposizione basilare completamente diversa dai testi accademici italiani, neanche pone l'interrogativo (per quanto riguarda la pirateria online) che è inutile fare equivalere a ogni elemento "rubato" un mancato consumo...
Displaying 1 of 1 review