Advertising in Asia: Communication, Culture and Consumption

by Katherine Toland Frith (Editor)

Practitioners and scholars from Asia examine the political, cultural, and religious systems that create the context for advertising in 11 developed and developing countries of Asia, discussing issues including national development policies, press policies, and advertising regulations. Of interest to marketers, educators, journalists, students, and government officials. Annotation c. by Book News, Inc., Portland, Or.

313 pages, Hardcover

First published October 30, 1996