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The Shape Shifters: Continuous Change for Competitive Advantage (
"The Shape Shifters" offers a unique set of new tools keeping readers ahead of fast-moving curves. The simple analytical and "teaching tools" in this book can make any business nimbler and more decisive. The author provides hundreds of examples of how companies have redefined the shapes of their businesses, "shape shifting" faster and more often to match the changing shape of customer demands 9/97.
276 pages, Hardcover
First published September 1, 1997
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