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Made to Lead: A Pocket Guide to Managing Marketing & Creative Teams
Managing people is tough, but it doesn’t have to be so hard! Leading and managing comes more easily to some than others, but anyone can improve—agency leaders are made, not born.In this book, you’ll learn concrete tips to make your work easier when you lead marketing and creative teams.
66 pages, Paperback
Published November 4, 2016
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Displaying 1 - 2 of 2 reviews
October 11, 2017
Pretty basic team-management guide, though that was to be expected from a "pocket guide".
Personal key takeaways:
- "Advance retrospectives" can be used to start with the end in mind and work backwards to reach the goal. It's a fun twist to the well-known retrospective meeting.
- Show interest in the personal lives and goals of employees. Get to know them.
- Be open and clear about your own goals and what you expect of your employees. When an employee does something good (or bad), explain in detail what it is you liked (or didn't like) so they can improve themselves.
- To gain loyalty: Find out what it is your employees want and help them reach that goal. It could be a promotion, a different function or even leaving and starting their own company.
- Don't make promises to clients before talking to the person who'll have to do the work. Make sure no employee does this as well. Don't be afraid to tell the client "Let me check that and I'll get back to you."
Personal key takeaways:
- "Advance retrospectives" can be used to start with the end in mind and work backwards to reach the goal. It's a fun twist to the well-known retrospective meeting.
- Show interest in the personal lives and goals of employees. Get to know them.
- Be open and clear about your own goals and what you expect of your employees. When an employee does something good (or bad), explain in detail what it is you liked (or didn't like) so they can improve themselves.
- To gain loyalty: Find out what it is your employees want and help them reach that goal. It could be a promotion, a different function or even leaving and starting their own company.
- Don't make promises to clients before talking to the person who'll have to do the work. Make sure no employee does this as well. Don't be afraid to tell the client "Let me check that and I'll get back to you."
January 10, 2017
Great quick read with practical management advice that goes for any industry not just marketing.
Displaying 1 - 2 of 2 reviews