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Summary, Analysis & Review of Brian Tracy's the Art of Closing the Sale by Instaread
Summary, Analysis & Review of Brian Tracy's The Art of Closing the Sale by Instaread
Preview
The Art of Closing the Sale delivers advice and guidelines that author Brian Tracy has accumulated throughout his sales career. Tracy became a more productive salesman when he developed the technique of forcing prospects to choose on the spot whether to buy the product.
Internal motivation and positivity are important characteristics that a salesperson must have. Even a small amount of extra effort can lead to a significant increase in revenue. All salespeople should engage in constant education and self-improvement. They should use their free time to learn more about sales.
A good close to a deal is swift. As soon as the customer is interested in the product, understands its features, and is excited to start using it, the salesperson can close the deal. This works best if the salesperson and prospective client understand each other and like each other, which builds trust. If the prospect asks about the...
PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book.
Inside this Summary, Analysis & Review of Brian Tracy's The Art of Closing the Sale by Instaread:
- Overview of the Book
- Important People
- Key Takeaways
- Analysis of Key Takeaways
About the Author
With Instaread, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.
Visit our website at instaread.co.
Preview
The Art of Closing the Sale delivers advice and guidelines that author Brian Tracy has accumulated throughout his sales career. Tracy became a more productive salesman when he developed the technique of forcing prospects to choose on the spot whether to buy the product.
Internal motivation and positivity are important characteristics that a salesperson must have. Even a small amount of extra effort can lead to a significant increase in revenue. All salespeople should engage in constant education and self-improvement. They should use their free time to learn more about sales.
A good close to a deal is swift. As soon as the customer is interested in the product, understands its features, and is excited to start using it, the salesperson can close the deal. This works best if the salesperson and prospective client understand each other and like each other, which builds trust. If the prospect asks about the...
PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book.
Inside this Summary, Analysis & Review of Brian Tracy's The Art of Closing the Sale by Instaread:
- Overview of the Book
- Important People
- Key Takeaways
- Analysis of Key Takeaways
About the Author
With Instaread, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.
Visit our website at instaread.co.
34 pages, Paperback
Published December 21, 2016
2 people are currently reading
7 people want to read
About the author
Instaread Summaries
928 books294 followersWith Instaread, you can get the summary and analysis of a book in 15 minutes. We read every chapter, summarize and analyze it for your convenience.
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Displaying 1 - 2 of 2 reviews
December 31, 2016
If you were not explicitly informed that the author of the book is a motivational speaker, it would be apparent from the content of the key takeaways. For some of them are simply retellings of what one hears from people who make their living telling others how to succeed. The first key takeaway is a statement of the main point made in nearly every motivational talk.
“Effective salespeople must like themselves first and have a positive, proactive outlook.”
In fact, you could drop the “sales” prefix and this sentence will apply to everyone.
From this summary, it is clear that the book rises above some of the rather simplistic “rah-rah” content that appears in other books written by motivational speakers. Tracy clearly has had success in sales and although the advice is generic, is worthy of reading.
After reading the rest of the summary, it was no surprise to read the following first line of the “Author’s Style” page.
“’The Art of Closing the Sale’ is written in a tone similar to a motivational speech.”
The first sentences of the third paragraph of the “Author’s Style” section are also revealing.
“Tracy includes many assumptions based, presumably, on personal experience. He does not cite sources even when he mentions survey results or reports.”
My thought when I read that was, “Sounds like a motivational speech to me.”
If you can accept accurate sales advice that may be a bit preachy, undocumented and a bit of a plug for services, then this book will likely be worthy of reading. Although there should have been more analysis in the summary. There are 30 pages with a lot of whitespace.
“Effective salespeople must like themselves first and have a positive, proactive outlook.”
In fact, you could drop the “sales” prefix and this sentence will apply to everyone.
From this summary, it is clear that the book rises above some of the rather simplistic “rah-rah” content that appears in other books written by motivational speakers. Tracy clearly has had success in sales and although the advice is generic, is worthy of reading.
After reading the rest of the summary, it was no surprise to read the following first line of the “Author’s Style” page.
“’The Art of Closing the Sale’ is written in a tone similar to a motivational speech.”
The first sentences of the third paragraph of the “Author’s Style” section are also revealing.
“Tracy includes many assumptions based, presumably, on personal experience. He does not cite sources even when he mentions survey results or reports.”
My thought when I read that was, “Sounds like a motivational speech to me.”
If you can accept accurate sales advice that may be a bit preachy, undocumented and a bit of a plug for services, then this book will likely be worthy of reading. Although there should have been more analysis in the summary. There are 30 pages with a lot of whitespace.
January 9, 2017
According to this Instaread’s Summary, Analysis & Review, Brian Tracy’s “The Art Of Closing The Sale” is a motivational style “how to do it” book for salesmen. The core of Tracy’s work is extracted and presented in eleven Key Takeaways. I find the Takeaways to be helpful in two ways. Many of us, even if salesman is not in our job title, occasionally are called upon to “sell”. All of us have to deal with salesmen. The Summary understand the methods of salesmen with whom we deal.
Takeaways give us some ideas with which to improve our sales techniques and to. For the average reader the Instaread’s Summary may be enough. For the professional salesman, it gives a glimpse that will help the reader to decide whether to get Tracy’s book for a more in-depth analysis.
I did receive a free copy of this book without an obligation to post a review.
Takeaways give us some ideas with which to improve our sales techniques and to. For the average reader the Instaread’s Summary may be enough. For the professional salesman, it gives a glimpse that will help the reader to decide whether to get Tracy’s book for a more in-depth analysis.
I did receive a free copy of this book without an obligation to post a review.
Displaying 1 - 2 of 2 reviews