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Health Care Strategic Plans
Health Care Strategic Plans, Third Edition, formerly "Health Care Marketing Plans", has broadened its focus from marketing to strategic plans. Marketing functions amongst health care providers has changed significantly in recent years and consequently, this new edition will reflect these changes by addressing the increased recognition on the effectiveness of strategic business planning in the health care industry. The new edition will also include a more detailed discussion of the future questions and issues facing health care business planners in the next decade.
357 pages, Paperback
First published July 1, 2000
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