Fundamentals of speech communication: The credibility of ideas

by Bert E. Bradley

1. The Communication Process 2. Responsibilities of Ethical Dimensions 3. Responsibilities of Effective Listening 4. The Criticism of Speeches 5. Creating Ethos 6. Understanding and Adapting to Attitudes of the Listeners 7. Selecting the Subject and Purposes 8. Understanding Methods of Presentation 9. Structuring the Speech 10. Beginning and Ending the Speech ...... etc. (17 chapters in total + 3 Appendices with models

410 pages, Paperback

First published January 1, 1978