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Color for Profit
English, 164 pgs.
164 pages, Unknown Binding
First published June 1, 1951
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Displaying 1 - 2 of 2 reviews
April 15, 2018
Amazing description of colour application for business. Magic of perception and how we are easily manipulated by the colour, only when we know which one, when and how to use.
September 3, 2018
http://imeducatingmyself.com/color-fo...
After I’ve read the book Why People Buy from the same author (Louis Cheskin) I decided to read this one as well to see is it good like the last one – and I have to say that I’m very satisfied with this book as well as the first one. Even though the book is from 1950’s like the last one, after I completed reading it, I concluded that many things are still related to this day when it comes to marketing, and in this case choosing the right colors for advertising – we now even have a much easier approach to marketing since we now have access to so much technology.
This book first paragraph describes itself – This book was prepared specially for those business executives, market researchers, advertising people, commercial artists, display men and creative salesmen who seek knowledge about using color and design as marketing tools. The material in this book does not deal with personal or subjective opinions but with the scientific application of color and design.
Using color and design scientifically means determining, by testing under controlled conditions, the optical and psychological effect of specific colors and images. It means eliminating personal taste and subjective judgment in choosing designs and colors for store and window displays, for packages, direct mail pieces and all advertising matter.
You can find examples of advertising and examples of designed ads for different products – although, there are in black and white; but it’s good enough to see what people at the institute was researching and talking about. One thing that I’ve learned from this book when choosing the right colors we should always do a testing with people and asking them to choose the one that they like the most. Maybe our personal preference would not be good for the ads that we are creating – because if we like something, it doesn’t mean that majority of other people would like the same color combination.
You can find examples of colors that are best suited for different industries, and the same colors that are not suited for different industries. I never actually thought that same color can be good for one type of industry, but bad choice for different one. Although it does make sense when you think about it, but if you are someone like who doesn’t know much about marketing, there are many useful information in this book.
I don’t want to make this review too long, but I would definitely suggest to others to read this book, because it does offer very good content, content that is in my opinion relevant to this date. If you haven’t study marketing, than you obviously haven’t learned about importance of colors in marketing (neither do I) and that’s why you should read this book.
After I’ve read the book Why People Buy from the same author (Louis Cheskin) I decided to read this one as well to see is it good like the last one – and I have to say that I’m very satisfied with this book as well as the first one. Even though the book is from 1950’s like the last one, after I completed reading it, I concluded that many things are still related to this day when it comes to marketing, and in this case choosing the right colors for advertising – we now even have a much easier approach to marketing since we now have access to so much technology.
This book first paragraph describes itself – This book was prepared specially for those business executives, market researchers, advertising people, commercial artists, display men and creative salesmen who seek knowledge about using color and design as marketing tools. The material in this book does not deal with personal or subjective opinions but with the scientific application of color and design.
Using color and design scientifically means determining, by testing under controlled conditions, the optical and psychological effect of specific colors and images. It means eliminating personal taste and subjective judgment in choosing designs and colors for store and window displays, for packages, direct mail pieces and all advertising matter.
You can find examples of advertising and examples of designed ads for different products – although, there are in black and white; but it’s good enough to see what people at the institute was researching and talking about. One thing that I’ve learned from this book when choosing the right colors we should always do a testing with people and asking them to choose the one that they like the most. Maybe our personal preference would not be good for the ads that we are creating – because if we like something, it doesn’t mean that majority of other people would like the same color combination.
You can find examples of colors that are best suited for different industries, and the same colors that are not suited for different industries. I never actually thought that same color can be good for one type of industry, but bad choice for different one. Although it does make sense when you think about it, but if you are someone like who doesn’t know much about marketing, there are many useful information in this book.
I don’t want to make this review too long, but I would definitely suggest to others to read this book, because it does offer very good content, content that is in my opinion relevant to this date. If you haven’t study marketing, than you obviously haven’t learned about importance of colors in marketing (neither do I) and that’s why you should read this book.
Displaying 1 - 2 of 2 reviews