Designer's Prepress Companion

by Jessica Berlin, Jennifer Palcott, Christina Kim

You may have a great design, but is it printable? Designer's Prepress Companion will help make sure it is. Before you even begin sketching, learn what's involved in the entire printing process-and produce a design that is not only compelling, pleasing, and commercially viable, but is printable and profitable. Today's designer must be both artist and technician. Prepress design demands technical know-how, microscopic attention to detail, and the ability to adjust a design to the printer's capabilities. In clear language and an easy-to-follow format, Designer's Prepress Companion outlines every phase of the printing process, both traditional and digital. From managing fonts to navigating software options to selecting finishing processes, Designer's Prepress Companion guides you every step of the way of your design project. An invaluable teaching aid and tutorial with step-by-step instructions, Designer's Prepress Companion is the desk reference guide choice of graphic artist professionals, as well as the design student, and/or anyone who wants to gain a better understanding of prepress and digital design, ensuring that your vision is successfully translated into print.

208 pages, Paperback

First published January 1, 2002