Why is change so hard? How can we make it easier? How do we influence people without harsh tactics and manipulation? Are there better ways to change that truly last?
Erik Van Alstine's revolutionary book Automatic Influence answers these questions with simple and fascinating style, supported by leading-edge science and a compelling new view of perception, emotion, motivation, and behavior.
Automatic Influence reveals a profound power source in human nature, like a red button in the basement of the mind, that energizes every emotion, drives every decision, and activates every action. When we try to change without triggering this power, change is hard.
But when we switch on this power, change is profoundly easier.
Here are just some of the key advantages of Automatic Influence:
Automatic Influence reveals the secret of influence, and how to trigger it to skyrocket our self-control and our ability to lead. Automatic Influence reveals the triggers of emotion and motivation, and why perceptual intelligence is much more powerful than emotional intelligence. Automatic Influence helps us gain loyalty, coach people to be their best, and win friends. It teaches us to inspire change without arousing resentment or resistance. With Automatic Influence, we find new power to change-in every part of our lives.
This is a very good book that focuses on the importance of perception as the root of emotions, behavior, and many problems. The language is clear and understandable and the author provides many good ideas for changing ourselves and influencing others. I am surprised though that the book does not mention Perceptual Control Theory (PCT) and its developer William T. Powers. PCT is based on how the nervous system functions, is compatible with and can be used to further understand ideas presented in "Automatic Influence," and predates by many years the book's emphasis on perception and its See-Feel-Act progression model (ex., see William T. Powers, "Perception: The Control of Behavior," Chicago: Aldine, 1973 or the expanded 2005 edition).