Netrepreneur: The Dimensions of Transferring Your Business Model to the Internet

by Joseph W. Lowery, Marcia Layton Turner

Bridge the gap between business and Internet business; discover the best ways to use the Internet for your business; estimate accurately the returns on an Internet investment; focus on the traditional business issues of marketing, sales, strategy, implementation, economics, and financials from an Internet strategic perspective; learn from legitimate case studies; and find resource listings and Internet sites.

600 pages, Paperback

First published November 15, 1998