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Infotrends: The Competitive Use of Information
Emphasizing the strategic placement of technology rather than massive funding, Keyes identifies nine trends in information technology and explains how to integrate them into a company's manufacturing and marketing functions. She includes numerous examples of how Fortune 500 firms are already profiting from the aggressive use of information. Annotation copyright Book News, Inc. Portland, Or.
221 pages, Hardcover
First published November 1, 1992
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