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Assembly Required: How to Hyperscale Your Sales, Dominate the Competition, and Become the Market Leader
Amazon Best Seller in Entrepreneurship
Only one company can lead, prosper, and win in any technology market. Will it be yours?
The marketplace leader, or Marketplace Gorilla, will win 50 percent of the revenue and 75 percent of the profits in a given market space. Every new enterprise hopes to reach this status, but most will fail. Whether a company employs a direct or inside sales approach, neither methodology will allow a sales team to acquire enough customers to dominate the market. Author Donald Scherer makes it clear out of the gate why these traditional sales methods will simply not work for most technology companies.
Instead, he provides step-by-step instructions on how you can HYPERSCALE your sales operation by building a high-velocity sales assembly line based on the principles used by modern manufacturers. Employing these techniques will help your company mass-produce sales while simultaneously lowering the costs of sales--a powerful combination that leads to incredibly profitable growth, which eliminates the need for enormous amounts of institutional funding. Scherer's techniques are based on the experiences of CrossBorder Solutions, an unfunded, undercapitalized software company that was sold to Thomson Reuters for a home-run valuation. He further refined his approach as the CEO of AssemblySales.com, a SaaS company that helps early-stage companies hyperscale their sales operations.
Only one company can lead, prosper, and win in any technology market. Will it be yours?
The marketplace leader, or Marketplace Gorilla, will win 50 percent of the revenue and 75 percent of the profits in a given market space. Every new enterprise hopes to reach this status, but most will fail. Whether a company employs a direct or inside sales approach, neither methodology will allow a sales team to acquire enough customers to dominate the market. Author Donald Scherer makes it clear out of the gate why these traditional sales methods will simply not work for most technology companies.
Instead, he provides step-by-step instructions on how you can HYPERSCALE your sales operation by building a high-velocity sales assembly line based on the principles used by modern manufacturers. Employing these techniques will help your company mass-produce sales while simultaneously lowering the costs of sales--a powerful combination that leads to incredibly profitable growth, which eliminates the need for enormous amounts of institutional funding. Scherer's techniques are based on the experiences of CrossBorder Solutions, an unfunded, undercapitalized software company that was sold to Thomson Reuters for a home-run valuation. He further refined his approach as the CEO of AssemblySales.com, a SaaS company that helps early-stage companies hyperscale their sales operations.
232 pages, Hardcover
Published May 30, 2017
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Displaying 1 of 1 review
April 17, 2017
4 stars for the engaging drawings and well summarized points in the different chapter.
Missing 1 star because i do not really understand the key difference between the inside sales team model vs the web meeting sales assembly line and that's the heart of the book.
I would have rated lower if not for the clear explanations of the rest of the concepts written in the book about tech sales.
Missing 1 star because i do not really understand the key difference between the inside sales team model vs the web meeting sales assembly line and that's the heart of the book.
I would have rated lower if not for the clear explanations of the rest of the concepts written in the book about tech sales.
Displaying 1 of 1 review