The Nokia Revolution : The Story of an Extraordinary Company That Transformed an Industry

by Dan Steinbock

Tucked away in one of Europe's most far-flung corners, the Finnish Nokia Corporation has emerged in the past decade from near-obscurity to become a global powerhouse in mobile communications and a leader in the development of third-generation wireless services. How did they do it? How did the 140-year-old company manage to survive the political upheavals of its age? What re-creations did the company undergo as it moved from forest-industry enterprise to European technology conglomerate to global cellular phone maker--and now, to its latest incarnation, as a mobile Internet vendor? The Nokia Revolution probes behind the company's official, often enigmatic veneer to uncover how Nokia operates, how its chief executives think, and how it listens to the pulse of the market. As such, it is the first strategic study of this extraordinary company, focusing on the way Nokia has built its existing capabilities into competitive advantages. The book probes far beyond the breezy articles and lightweight press release recyclings. It concentrates instead on the company's extraordinary historical evolution, the creation of its global focus strategy, and the innovations that are preparing Nokia for a mobile information society. The Nokia Revolution transcends the immediacy of a single company or industry profile. It offers keen insights into what it's like to compete in a fast-cycle, cutthroat, volatile environment. And it offers compelling lessons for both established industry leaders who need to sustain and renew their marketplace dominance and upstarts seeking to topple the giants.

Genres: Business

352 pages, Hardcover

First published May 31, 2001

Reviews

[LaShana Claude · Rating 5 out of 5]

Nokia is still a viable brand. The phones for old fashioned communication are still savvy enough for the business minded person. War changes minds and people begin to see the usefulness of other people. Revolution suggests that ideas put forth in the corporation were sound because people could stray away from pay phone centers were germs were likely to be. Some people without Nokia still access it's base through means that exclude Apple and Samsung. You don't have to be everywhere all the time!

Tucked away in one of Europe's most far-flung corners. the Finnish Nokia Corporation has emerged in the past decade from near obscurity to become a global powerhouse in mobile communications, the leader in second-generation digital cellular, and a key player in the development of third generation wireless services.

Nokia remained stable by being consistent. Was there a Nokia App on either Samsung or Apple Devices. Steve Jobs knew he did not need that. He likely still carried his Nokia while developing products and services for the elegant consumer who needed to access all communication lines when they could afford to be present in multiple lives. He could not even be present for some events or with certain people because he was a one man team. Samsung succeeds as a commercial brand with Apple being a niche brand for the kind of person who engineers on the Daily and has no time to talk.

How Nokia operates is either of no concern to me or is exciting when I read. I still enjoy the comfortability in the shape and the design, being aesthetically pleasing and suitable to the human eye which captures the world differently than one that performs human intelligence tasks to beat the consumer rather than embrace the idea of inclusiveness.

Colombia Business School is where the author gains insight into the world. I am captivated because a school of that caliber has trends up the asymptote that exclude or include poverty under a curve that is quite Steve.

[David · Rating 1 out of 5]

One of the most boring books I've read in a long time. Such an interesting topic couldn't have been presented in a more boring way. Don't read this book if you don't want to be bored to death.