“The development of Asia-European economic relations during the past decade has been largely market-driven, and it is the strategies of Japanese, other Asian and European firms that count most in shaping trade and investment links between the two regions. This book suggests that regionalism in Asia and Europe indeed takes distinctive features but firms are adjusting to it from the global business perspective." From the Preface The mid-1990s have seen years of rising regionalism in both the OECD and the non-OECD area. This book looks at the impact of the phenomenon of regionalism on trade and investment relations between Europe and Asia. The concept of regionalism applied in each zone is analysed and contrasted, the role of foreign direct investment in deepening regionalism is identified and the influence of Japan within East Asia is examined.