New Lanchester Strategy: Sales and Marketing Strategy for the Weak

by Shinichi Yano, John Schuler (Editor), Connie Prenor (Translator)

The second volume of Shinichi Yano's pioneering New Lanchester Strategy gives detailed applications of the Lanchester strategy for small companies, strategy and tactics for market entry and new product introduction. Chapters product differentiation, local battles, single combat, close combat, the principle of concentration and diversionary tactics.

173 pages, Paperback

First published August 1, 1996