By the Numbers: Using Facts and Figures to Get Your Projects, Plans, and Ideas Approved

by Richard Haasnoot, Richard Haasnoot, Joyce McLeary

Great ideas don't simply sell themselves. They have to be backed up by numbers--initial investment cost estimates, marketing numbers, production costs, projected revenues, etc. Without this information, nobody in their right mind will give the go-ahead--or fork over any funding. BY THE NUMBERS is a step-by-step guide on how to research, select, and use numbers to sell a new idea or venture. It shows readers how * Gather all the information, facts, and figures needed to win approval for their plan * Create a compelling business case tailored to best represent their idea * Make the numbers work for them, and more. But that's not all. BY THE NUMBERS also advises readers on the "people" side of selling their idea--detailing how to build alliances with key players, build a broad base of support, design their presentation to appeal to a specific audience, and give a flawless performance that's guaranteed to make the sale.

286 pages, Paperback

First published May 19, 2000