Bruce E. Wampold is the Patricia L. Wolleat Professor of Counseling Psychology and clinical professor of psychiatry at the University of Wisconsin—Madison. Wampold is known for developing the contextual model of psychotherapy, which constitutes an alternative to the prevailing theory of the effectiveness of psychotherapy, known as the medical model. Wampold is a fellow of the American Psychological Association, and received the Association's Award for Distinguished Professional Contributions to Applied Research in 2007.