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The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business
Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer.
With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses trends in apparel, accessories, and designers. It also includes an updated introduction and a foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).
The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track,
How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including information on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer's closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results
With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses trends in apparel, accessories, and designers. It also includes an updated introduction and a foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).
The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track,
How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including information on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer's closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results
- GenresFashion
Paperback
Published August 4, 2016
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Displaying 1 - 2 of 2 reviews
December 28, 2018
It an fantastic book
December 27, 2016
A must read for every fashion industry entrepreneur or student. Great advice, always practical and straight forward.
Don't expect inspiration for your designs, insted, find the topics every designer should know to start o even how to design your business around a brand.
Don't expect inspiration for your designs, insted, find the topics every designer should know to start o even how to design your business around a brand.
Displaying 1 - 2 of 2 reviews