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Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining A Competitive Edge
A detailed, easy-to-follow recipe for planning, developing, and maintaining a successful Web community.
With a refreshingly practical perspective, this book explores the principles and techniques of hosting a Web community that allows your business to interact and build relationships with more customers than ever before. The book lays out a step-by-step plan for getting the project off the ground by showing how to define purpose, establish member profiles, incorporate custom site features, organize marketing events, and much more.
With a refreshingly practical perspective, this book explores the principles and techniques of hosting a Web community that allows your business to interact and build relationships with more customers than ever before. The book lays out a step-by-step plan for getting the project off the ground by showing how to define purpose, establish member profiles, incorporate custom site features, organize marketing events, and much more.
464 pages, Paperback
First published September 2, 1998
2 people want to read
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