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Book Marketing from A to Z
Book Marketing from A to Z presents personal promotions from hundreds of authors throughout the English-speaking world, whose titles range from one to 100 in all genres. The problems of authors are universal. Be their publisher Random House or AuthorHouse, authors soon discover that book promotion is their responsibility. Arranged alphabetically into 35-40 promotional efforts, Book Marketing from A-Z is easy to navigate. Readers will also relate to the writers’ pleasures and pitfalls, presented with honesty and humor. The book is certain to appeal to both novice and veteran authors, editors, publicists, publishers, ghostwriters and book coaches.
402 pages, Paperback
First published March 1, 2005
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Displaying 1 - 2 of 2 reviews
March 2, 2010
Being the author of a newly released book and desperately seeking information on how to promote the title once it had been released, I found Francine Silverman's Book Marketing from A-Z and immediately ordered a copy.
I wanted to like it. I really did. Out of the many book marketing tomes that I read, this was my the least useful to my promotion campaign planning. I read numerous reviews before picking up my copy and one of the highlights was that it advertised tips from every genre. Being an author in a smaller niche, I was excited to find advice from other authors in my area. In the end, there was only one tip pertaining to my genre, and it was nothing ground breaking that I hadn't thought of on my own. Obviously, tips for any genre can be applied to your own, so I still made sure that I kept an open mind as I read other author's experiences.
If you are a romance author, this book has tons to offer you and I highly suggest you pick it up.
Time might be this book's greatest enemy. Various Weblinks suggested in the book have since become extinct and this can become frustrating as you try to do additional research after reading it.
The second biggest enemy is the format of the book. There are many spelling errors and font sizes don't seem entirely consistent and sometimes it's not completely clear where one section leaves off and the next begins. Formatting the topics from A-Z is nice, but an index in the back of any other research book provides the equivalent.
As I mentioned earlier, if Romance is your genre, pick this one up, but if you've already read other marketing/promotion books, this won't teach you anything you don't already know.
The book reviewed is a collection of submissions from other authors on what has and has not worked for them while promoting their books. It should be noted that Francine Silverman runs a book promotion newsletter that you can subscribe to online. It's an invaluable resource that I recommend all authors look into.
I wanted to like it. I really did. Out of the many book marketing tomes that I read, this was my the least useful to my promotion campaign planning. I read numerous reviews before picking up my copy and one of the highlights was that it advertised tips from every genre. Being an author in a smaller niche, I was excited to find advice from other authors in my area. In the end, there was only one tip pertaining to my genre, and it was nothing ground breaking that I hadn't thought of on my own. Obviously, tips for any genre can be applied to your own, so I still made sure that I kept an open mind as I read other author's experiences.
If you are a romance author, this book has tons to offer you and I highly suggest you pick it up.
Time might be this book's greatest enemy. Various Weblinks suggested in the book have since become extinct and this can become frustrating as you try to do additional research after reading it.
The second biggest enemy is the format of the book. There are many spelling errors and font sizes don't seem entirely consistent and sometimes it's not completely clear where one section leaves off and the next begins. Formatting the topics from A-Z is nice, but an index in the back of any other research book provides the equivalent.
As I mentioned earlier, if Romance is your genre, pick this one up, but if you've already read other marketing/promotion books, this won't teach you anything you don't already know.
The book reviewed is a collection of submissions from other authors on what has and has not worked for them while promoting their books. It should be noted that Francine Silverman runs a book promotion newsletter that you can subscribe to online. It's an invaluable resource that I recommend all authors look into.
April 15, 2008
Book Marketing from A-Z is a complete reference guide to book promotion. As the title suggests, this book contains helpful hints and ideas from Advertising to Zero Promotion, with every conceivable marketing and book promotional topic between. In addition to the helpful A-Z hints, this book includes other special sections describing services available to aid writers, marketing recommendations for particular genres, and success stories for inspiration.
Unlike most guides of this nature, the tips in this book come from a variety of sources: over 300 different authors. This unique aspect allows the reader to gain incite from a number of creative individuals rather than just one particular author. Moreover, by detailing the trials and triumphs of a number of authors, this book is able to cover marketing methods that work for different genres and various media forms. Thus, there is something for every reader in this book whether he or she is just beginning his or her writing journey or whether he or she is a seasoned author.
I have read and reviewed a number of really good book promotion and marketing books, however, Book Marketing from A-Z covers a wider variety of genres and media types with more promotional ideas than all of the others. Any author, newbie to experienced, will find dozens of ideas to suit his or her particular needs and circumstances. I suggest reading this book with a full pad of post it notes handy, for book marking the most relevant hints.
Unlike most guides of this nature, the tips in this book come from a variety of sources: over 300 different authors. This unique aspect allows the reader to gain incite from a number of creative individuals rather than just one particular author. Moreover, by detailing the trials and triumphs of a number of authors, this book is able to cover marketing methods that work for different genres and various media forms. Thus, there is something for every reader in this book whether he or she is just beginning his or her writing journey or whether he or she is a seasoned author.
I have read and reviewed a number of really good book promotion and marketing books, however, Book Marketing from A-Z covers a wider variety of genres and media types with more promotional ideas than all of the others. Any author, newbie to experienced, will find dozens of ideas to suit his or her particular needs and circumstances. I suggest reading this book with a full pad of post it notes handy, for book marking the most relevant hints.
Displaying 1 - 2 of 2 reviews