Principles of banking

by G. Jay Francis, Norman F. Hecht, Susan M. Siegel

Introducing students who are new to banking its evolution, basic principles, and current issues, this text presents an overview of banking fundamentals, along with various issues and developments important in understanding the contemporary scene. This edition addresses particularly the influences of new technology and regulation in the areas of customer service, emerging technology and marketing. Additionally, the concept of a proactive bank employee with a customer service focus is a consistent theme througout the text.

290 pages, Paperback

First published January 1, 1998

Reviews

[Charlie · Rating 4 out of 5]

OH MY GOD THIS BOOK IS OLD

the basics are all still the same, so it wasn't useless reading, and of all the books my boss gave me to read this was definitely the most relevant to my actual job but oh my god. it's. so. old.