#FuturePRoof: Edition Two

by Sarah Hall (Editor), Stephen Waddington (Foreword)

The go-to guide for managers of agencies and communications teams wishing to demonstrate the value of public relations as a management discipline.

A crowdsourced series of 39 essays on issues facing the public relations industry today, with more than 40 contributors from around the world.

Chapter

1. Commanding the respect of the business community & the pitch to employers by Francis Ingham
2. Strong Working towards a community of theory and practice in public relations by Stephen Waddington
3. What Brexit taught us about the opportunity for PR by Rob Brown
4. Economics, social dialogue & public relations by Ezri Carlebach
5. Serving the Is it time for the CIPR & PRCA to merge? By Richard Houghton
6. Maximising the true value of meaningful conversations to drive improvement by Matthew Hopkins
7. From purpose to A radical approach to stakeholder engagement by Sean Trainor
8. Charting the course or just keeping you Is human resources taking your business when it needs to go? By Elizabeth Baines
9. Social mobility in A career open to all by Sarah Stimson
10. Stitching together good corporate behaviour by Karan Chadda
11. Stories vs Do communicators have a personal responsibility to ensure the public isn't misled? By Stuart Bruce
12. Continuous professional Can it help you in a changing world? By Sally Keith
13. The journey of the engaged employee by Bea Aarnoutse
14. Preparing for the skills gap in the workplace of the future by Tim Hudson
15. Delivering a 24/7 Introducing an agile model in PR by Dualta Redmond
16. Managing the integration of Merging companies, disciplines & cultures by Ella Minty
17. Embracing agile strategy development by Betteke van Ruler and Frank Korver
18. How to avoid #socialmediameltdown by Nathaniel Cassidy
19. A listening & insightful Changing PR practice to deliver audience led communications by Sarah Clark and Jim Macnamara
20. Speaking the language of procurement by Tina Fegent
21. Strengthening client relationships & managing risk by Farzana Baduel
22. Managing client expectations by Andrew Reeves
23. Staff Handling wage inflation & salary bandings by Steve Earl
24, Growing Moving from an entrepreneurial to a professional structure by Alicia Mellish
25. Company Managing stress, presenteeism & mental health by Paul Sutton
26. Why great leaders are great communicators by Lucia Dore
27. Internal Learning from the past & emerging trends by Rachel Miller
28. Seizing influencer relations' opportunities by Scott Guthrie
29. How to use the latest technology to achieve employee engagement by Ciara O'Keeffe
30. Video as a communications channel by Dan Slee
31. Live streaming A best practice guide by Leonardo Stavale
32. Overhauling public Much needed modernisation by Iain Anderson
33. Public Engaging with your audience by Emily Osborne
34. How the #FuturePRoof PR can embrace the opportunities of SEO by Darryl Sparey
35. Understanding, influencing & managing group behaviour by Paul Cockerton
36. Horizon scanning by Stephen Davies
37. Creativity in Are practitioners successfully harnessing the power of storytelling & narration? By Andy Green
38. #FuturePRoofing communications evaluation by Richard Bagnall
39. The importance and art of articulating Lessons from non-governmental organisations by Dr Nicky Garsten, Dr Ed de Quincey & Professor Ian Bruce

267 pages, Kindle Edition

Published September 2, 2016

About the author

Sarah Hall is a pioneer of best practice in the PR industry. The holder of the CIPR's Sir Stephen Tallents Medal 2014 for exceptional achievements in the public relations practice, she has established a reputation as an ethics tsar and diversity and inclusivity champion.